71. It is suggested in paragraph 1 that "behavioural" ads help advertisers to ____.

1. lower their operational costs
2. ease competition among themselves
3. avoid complaints from consumers
4. provide better online services

72. "The industry" (Para.3) refers to ____.

1. online advertisers
2. e-commerce conductors
3. digital information analysis
4. internet browser developers

73. Bob Liodice holds that setting DNT as a default ____.

1. goes against human nature
2. fails to affect the ad industry
3. will not benefit consumers
4. may cut the number of junk ads

74. Which of the following is true according to Paragraph 6 ____?

1. Advertisers are willing to implement DNT.
2. DNT may not serve its intended purpose.
3. DNT is losing its popularity among consumers.
4. Advertisers are obliged to offer behavioural ads.

75. The author's attitude towards what Brendon Lynch said in his blog is one of ____.

1. appreciation
2. understanding
3. indulgence
4. skepticism

(Reference keys.)